David Scheinmann’s sports drama Believe, starring Brian Cox, to receive simultaneous release in cinemas and on Sky Movies.
Sky Movies will premiere Believe on the same day it goes into UK cinemas in a first for the subscription service.
Sky Movies have partnered with the film’s distributor, Trinity Films, on the deal which will see the film screened at 7pm on July 25, the day of its limited theatrical release, and available on demand on the same day.
The service has previously offered a number of titles to rent via Sky Store prior to theatrical release, including Bachelorette and Veronica Mars.
David Scheinmann’s sports drama, centred on legendary football manager Sir Matt Busby, stars Brian Cox, Toby Stephen and Natascha McElhone.
“We’re delighted to have such a great film to kick off (no pun intended) this experiement in breaking the traditional windows,” commented Ian Lewis, director, Sky Movies.